ID: 21-838 Location: Burnaby, BC
Reporting to the Director, Marketing, E-commerce & Customer Care Centre, the Senior Manager, E-commerce is responsible for the digital strategy and e-commerce for BC Cannabis Stores and the execution of campaigns and initiatives such as web/mobile development, purchase flow, content management, digital merchandising, email campaigns, and search engine optimization (SEO). Responsible for optimizing the user experience by leveraging analytical tools and insights, the Senior Manager, E-commerce analyzes industry trends working closely with Marketing, Customer Care, Merchandising and IT teams. This position will have dual responsibility for driving offline (in-store) traffic and sales via relevant content on digital properties and driving online (ecommerce) revenues for BC Liquor Cannabis Stores through digital and e-commerce conversion strategies.
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First Resume Review: July 22, 2021