University of Alberta – Senior Marketing Strategist, Demand Generation

ID# 22-2172 Location: Edmonton, AB

Reporting directly to the Director of Marketing, Development and Demand Generation, the Senior Marketing Strategist, Demand Generation is accountable to identify marketing opportunities, develop and deliver effective strategies to meet organizational objectives, develop and execute marketing campaigns, develop and execute a demand generation program and campaigns and analyze performance that leverages behavioral interest and persona development to support the university’s brand health, revenue and growth goals.

The Senior Marketing Strategist, Demand Generation will monitor, analyze and optimize digital marketing campaigns that include; content management, marketing automation tools and platforms, inbounding and outbound marketing strategies while using customer insight and data to build customized and personalized digital marketing messaging. This position is also responsible to collaborate with the Marketing Research and Insights portfolio to develop data-driven marketing insights and strategies, set campaign performance measures and pre and post test marketing activities as well as creative and channel performance.

In all facets of this role, this position endeavors to integrate the University’s commitment to equity, diversity and inclusivity. This position understands, fulfills, and promotes the health, safety and environmental responsibilities identified in university policy.

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